Vision to a Mission
When Tiarsha made her way back to Atlanta, Georgia, she brought that vision with her sharpened by years of seeing, feeling, and knowing that something had to be done. Atlanta is a city of extraordinary resilience and breathtaking growth. It is a city of history, culture, and community. It is also a city where thousands of individuals experience homelessness every single day on its streets, in its shelters, and in housing situations so unstable they barely qualify as home.
Tiarsha looked at that reality and did not see a statistic. She saw people. She saw potential. She saw a community that deserved better and an organization that did not yet exist but absolutely needed to. So she built it!
Jeremiah 29:11 Project was founded on the belief that every person regardless of where they slept last night, regardless of the road that brought them here, regardless of the battles they are still fighting. Which carries within them a story worth knowing and a future worth investing in. The name itself is a declaration of that belief. A promise written long before this organization existed that speaks directly to what we do and why we do it —
“For I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future.”
That is not just a scripture. For us, it is a mandate.
About Us
“We do not walk past. We do not look away. We stop, we see, and we say you are human, you matter, and you are not alone.”
There is a moment that changes everything. A moment where you look at the world around you and realize that what exists is not enough, and that the gap between what is and what should be is too wide, too painful, and too personal to ignore. For Tiarsha Betha, that moment did not come all at once. It came slowly, quietly, and consistently. In every face she passed, every story she heard, and every person she watched the world walk right by.
Tiarsha has always been the kind of person who stops. Who looks. Who sees the human being standing where others only see a problem. Long before Jeremiah 29:11 Project had a name, it had a heartbeat and that heartbeat lived inside of her, growing stronger with every year, every city, and every soul she encountered who reminded her that people are always worth fighting for.
Her journey began in San Diego, California a city of sunshine and stark contrasts, where homelessness lives in plain sight and the distance between housed and unhoused can be as thin as one lost job to one broken relationship or even one untreated diagnosis. It was there that the seed was planted. It was there that Tiarsha first began to understand that homelessness is not a character flaw. It is not a life choice. It is not something that happens to a certain kind of person. It is something that happens to human being’s complex, layered, dignified human beings who found themselves in impossible circumstances and needed someone to believe in them anyway.
She saw the stigma up close. She watched how quickly society assigns labels, addict, mentally ill, dangerous, invisible. Also, how rarely it stops to ask the question that matters most: How did you get here? And how can I help you find your way forward?
She watched people walk past as if the men and women on those streets were part of the scenery rather than part of the community. She watched shelters overflow and resources run dry. She watched people lose not just their homes but something even more fragile and essential their sense of self. Their belief that they mattered. Their feeling of being seen.
She could not let that stand.
What We Believe
We believe that homelessness does not define a person. We believe that mental illness, addiction, abuse, job loss, and trauma are not moral failures. They are human experiences that require human responses. We believe that the most powerful thing one person can offer another is not always a meal or a bed, though those things matter deeply. Sometimes the most powerful thing you can offer is a hello. Eye contact. A moment of recognition that says, “I see you. You are not invisible. You are not forgotten. You belong here.”
We believe that dignity is not something you earn. It is something you are born with, and something that no circumstance, no struggle, and no stigma has the right to take away.
We believe that real change requires more than compassion. It requires tools. It requires access. It requires pathways to trade skills, to stable housing, to employment, to community, to a life rebuilt on solid ground. We are here to provide those pathways, to walk beside the people of Atlanta who are finding their footing, and to never let go until they are ready to run on their own.
We believe that this work belongs to all of us. Not just the nonprofit sector. Not just social workers and advocates. All of us. Because any one of us could find ourselves on the other side of this story and the kind of world we want to live in is one where someone shows up when we do.
Our Brand Promise
To be a constant. In a world that moves fast and forgets easily, we commit to showing up not once, not when it is convenient, not only when we have something tangible to give but always. Consistently. Unconditionally. We are a presence in this community that does not waver, does not judge, and does not walk away. We are here today, we will be here tomorrow, and we will be here for every person who needs to hear that their life has meaning, and their story is not over.
To restore humanity, dignity, and hope to individuals experiencing homelessness in Atlanta, Georgia. Meeting them where they are, walking beside them where they are going, and never letting them feel invisible again.
Our Mission
You Do Not Have to Be Homeless to Be Part of This
This work is not just for the people we serve. It is for all of us. Whether you are wealthy, middle class, or stretching every dollar to make ends meet, there is a place for you here. You do not need to write a big check to make a difference. You do not need to have resources or connections or influence. Sometimes the most powerful contribution is your time. Your voice. Your presence. Even your spare change. Every single act of generosity no matter how small is what moves this mission forward and reminds someone in Atlanta that their community has not given up on them.
A city where no person is defined by their circumstances where Atlanta’s most vulnerable are given the tools, the support, and the human connection they need to rebuild their lives, reclaim their place in the community, and step into the future they deserve.
Our Vision
Our Core Values
Humanity First
Before programs, before initiatives, before strategy we lead with humanity. Every person who walks through our doors or crosses our path is treated as exactly what they are a human being of infinite worth and dignity.
Radical Kindness
We believe in the transformative power of small acts. A hello. A smile. Eye contact. These are not small things to someone who has been made to feel invisible. They are everything. We practice radical kindness not as a strategy but as a way of being.
No Judgment
We do not ask how you got here before we decide if you deserve help. We do not weigh your story against a checklist of acceptable circumstances. Every path is different. Every story is valid. Every person is welcome.
Real Tools, Real Change
Compassion without action is not enough. We are committed to providing real, tangible pathways trade skills, housing resources, life skills, and community connections that give people the foundation to rebuild and the confidence to move forward.
Community Over Everything
We are not saviors. We are neighbors. We are community. We show up not from above but from beside because that is where real change happens. Together.
Constant Presence
We do not show up once and disappear. We are a fixture in this community reliable, consistent, and unwavering. When everything else feels uncertain, we are the constant.
Our 501(c)(3) Status
Jeremiah 29:11 is a registered 501(c)(3) nonprofit organization based in Atlanta, Georgia. All donations are tax deductible to the fullest extent permitted by law. We are committed to transparency, accountability, and the responsible stewardship of every dollar entrusted to us in service of this mission.